When Amanda Clermont and Rachel Polizzotti were brainstorming a name for the social media marketing business they were starting, they knew they wanted something that would get the attention of potential clients while concisely describing the goals of the business.

From that brainstorming session arose the name Rise Social Relations.

                “Rachel came up with the name ‘Rise,’” Amanda said. “We really want our business and nonprofit partners to rise up on social media. Overall, that’s what we were looking to accomplish.”

                And “rise” they have – as have their clients. Just shy of their fifth anniversary, they are currently working with about 20 clients – small businesses and nonprofit agencies – on a monthly basis to increase their social media presence.

Rise Social Relations is Dracut Economic Development’s Business of the Month for December 2025.

                Both Rachel and Amanda come from communications backgrounds, and they met at a networking event held by the Greater Lowell Chamber of Commerce.

                “We hit it off,” said Amanda, who holds Bachelor’s and Master’s degrees in communications and public relations.

“During Covid, our families got very close,” Rachel said, noting that both she and Amanda have two kids about the same age. “We live in the same neighborhood, so our families would get together on Saturday nights. Then we started talking about working together. We hashed out a business plan and a logo.”

Rachel, who has a Bachelor’s degree in English and communications, had worked in “corporate America” before her first child arrived. Her husband, Stephen, owns Dracut-based Polizzotti Plumbing & Heating, and she started doing marketing for the company.

“Then I was asked by a gym in Dracut if I could do for them what I was doing for Stephen,” she said. “Then the New England Fountain of Youth held its grand opening, and the owner (Dr. Pradeep Aujla) needed someone to do social media and marketing, and the Chamber told her, ‘Rachel does that.’”

At that time, Amanda was working for the Greater Lowell Health Alliance (she is still the GLHA’s director of community engagement & education) after a stint with Lowell General Hospital.

Everything came together for Dracut’s dynamic duo at that Chamber of Commerce networking event.

“March will be the five-year anniversary of Rise, and it’s a blessing how we’ve grown,” Rachel said. “We have about 20 businesses and nonprofits we work with on a monthly basis. We have such wonderful and appreciative clients.”

“It’s gone by really fast,” Amanda said. “And we’re working with a lot of the same clients we started out of the gate with. It’s a great testament to our working relationship.”

Rachel said it‘s fulfilling for her and Amanda that their longtime clients can say they have reached more potential customers “because of content we provided for them.”

Some of those clients include the following nonprofit agencies:

• Project LEARN, a Lowell-based nonprofit whose mission is to create an immersive, citywide ecosystem of college- and career-connected learning, training and credentialing experiences that positively impact the lives of Lowell’s young people.
• Clarendon Early Education Services, with offices across Massachusetts, including Lowell and Lawrence, which provides quality, culturally sensitive and affordable child care; promotes small business opportunities in the child-care industry; promotes quality of care; and enhances professionalism in early childhood education).
• New Hampshire-based Promised Land Foundation, which seeks to address the challenges of poverty for children and their families living in Africa and beyond.

“Amanda and I are constantly growing, keeping up with trends, trying to better provide our clients with proper social media and marketing,” Rachel said. “We’re constantly pivoting.”

Amanda said she and Rachel usually connect with potential clients through social media and referrals, or by meeting them at networking events, such as the one at which they met.

“We set up a call to have a one-on-one with a potential client to discuss what they’re looking to accomplish, what the main focuses are,” Amanda said. “Sometimes they really just need help with engagement. We’ll send a proposal out, based on the individual client, and make sure we’re hitting all the boxes.”

Rise Social Relations offers clients three main services: management of their social media platforms; an audit of their social media performance; and day-of-event coverage.

“We offer social media marketing on whatever platforms, usually Facebook, Instagram and LinkedIn,” Rachel said, “a social media audit to suggest what they should do to get the outcome they’re looking for, and content creation and day-of-event coverage. Nonprofits have very tight budgets. Having their major events covered and out on social media is very important. And sometimes, if they’ve received a grant, they’ll require coverage of those events.”

Other clients they have worked with, according to their website, include the City of Lowell; McCarthy Cleaning Company; Define Fitness; Amaranth & Rue; Grand Rental Station; Patriot Landscaping; Maria Fabiano Realty; PrideStar/Trinity EMS; Pop Cultured; Wicked Tasty Food Truck; the Coalition for a Better Acre; and Magnolia Siteworks.

For more information on Rise Social Relations, visit www.risesocialrelations.com, call 978-319-2800, or email amanda@risesocialrelations.com.