News Flash

Economic Development Blog

Posted on: October 19, 2023

Cloverland Home: Not-so-common scents

Cloverland Home logo

Cloverland HomeLaura Gaudette is a homebody. She likes to get cozy, curl up, put on some music, light a candle. She likes it so much, in fact, that she decided to start her own candle business to help others feel as cozy at home as she does.

Cloverland Home arose from an idea Laura had in May 2022 “to create a special experience” for people who love candles.

“I want people to love staying at home,” said Laura, who runs Cloverland Home out of her cozy home on Pleasant Street in Dracut. “My home is my safe place.”Cloverland Home logo

Laura decided to take her love of candles and turn it into a business, one that recognizes that not everyone has the same concept of home she has. She felt compelled to create a brand focused on quality, sustainability and doing good for the community. Toward that end, Laura donates a portion of Cloverland’s revenue to charities, like Habitat for Humanity, that help families build financial freedom and a path to homeownership.

“I’ve always loved candles, and I’ve always been driven by scents, even as a kid,” Laura said. “I have a little bit of a super nose. But most candles on the market have harmful ingredients, like paraffin wax or cheap fragrance oils. They tend to give me a migraine. Every scent at Cloverland has a high-grade, fragrance-oil blend without chemicals.”

Cloverland HomeLaura wanted her candle business to be different from those that produce the same old scents using the same old ingredients. Instead, she tries to come up with unique and exclusive twists on traditional fragrances.

On her website, www.cloverlandhome.com, you can shop by “scent families”: Woods Candles, Fresh Candles, Amber Candles, and Floral Candles. She admits the floral scents are not her favorite, but she knows others love them.

“I don’t like all the scents, but I want to create something everybody could love. I wanted elevated, understated and complex. I want to make your home smell like it’s wearing perfume.”

Even more important than scents, though, is ingredients. She uses coconut-soy wax, which produce cleaner-burning and slower-burning candles. The 10-ounce candle will burn for up to 60 hours. So while you may pay more for a Cloverland Home candle, you’ll also get more burn for your buck.

“I’m not pouring these in my kitchen,” she said. “I work with an experienced manufacturer on the West Coast. All my candles are made by professional candle makers.”

Cloverland Home candles are also distinguished by their sustainably sourced and recyclable packaging.

Laura is proud that Cloverland Home’s Matriarch candle has been selected by The Everygirl for their “Best Fall Candles Our Editors Burn All Season” edition. (https://theeverygirl.com/fall-candles) The write-up describes the scent as including “flowering clove bud, tobacco leaf, cassia, and warm sugar,” and adds, “Warm and comforting, this candle scent combines a soulful blend of spices with just a hint of sweetness. We love that the tinted, smoky gray glass jar gives is a slightly more elevated look than your everyday candle.”

While Laura is focused on candles for the moment, she has hopes of expanding her product line to more scented products, blankets, socks and bath products. Whatever products she decides to carry, you can rest assured that they will contribute to, and be inspired by, the coziness of home.

For more information or to order a candle, visit www.cloverlandhome.com. To get 20% off your purchase, simply enter the code “LauraFF” at checkout. Cloverland Home only ships to U.S. locations.

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